| Unity |
Obtained by the effective use of components
in a design to express a main idea through consistent style. |
| Balance |
Refers to the equilibrium or equality of visual
attraction. |
| Transition |
Gradual change |
| Proportion |
Size of the parts of the design in relation
to each other and to the design as a whole |
| Rhythm |
Achieved when the elements of a design creates
a feeling of motion which leads the viewer's eye through or
even beyond the designed area. |
| Focalization |
Involves the leading of visual observation
toward a feature by placement of this feature at the vanishing
point between radial or approaching lines. |
| Repetition |
Repeated use of features like plants with identical
shape, line, form, texture and/or color. |
| Simplicity |
Elimination of unnecessary detail. |
